As the Senior Graphic Designer for JCPenney’s Communication team, I led the creation of visual assets for both internal and external channels. My work spanned a variety of formats, including the design and layout of the company’s monthly newsletter, flyers, infographics, multi-page documents, print and digital invitations, social media posts, and internal digital signage. Each piece was crafted to engage employees, enhance brand messaging, and maintain a cohesive visual identity across platforms.
